How To Create Emotionally Irresistible Web Copy

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If you want to outrageously successful in selling anything with your sales copy, you should focus your message on hitting your prospects’ every emotional “hot buttons” to make them pumped-up enough to respond and give you their money.Because people make buying decisions based on emotions, not logic.I don’t care if your market are CEOs of Fortune 500 companies with years of college education, or rocket scientists with off-the-scale I.Qs…As long as they’re humans, they’re still mainly using their emotions when making any buying decision.Because it’s human nature. They can’t resist it.That’s not a big secret at all, but most people still don’t have a clue on how to effectively stir their prospects’ emotions to make them want their products or services then buy without hassle.

Actually, making your web copy more emotionally appealing is simple. Here are 3 surefire steps to do it:

Step 1: Find Their Demands or “Hot Buttons”
You should dig deep into your prospects’ life and uncover their deepest desire. I mean, find out what they really want. Do they have dreams they want to achieve? Do they have really painful problems they desperately want to get rid as fast and as easy as humanly possible? Find them out.But how to do it? The answer is : RESEARCH them to the outrageous extreme!
Here are some of my favorite ways to research:
– Go to their favorite discussion forums and take notes on their posts.
– Survey them.
– And practically read everything they read including websites, ezines, offline magazines, and even your competitors’ ads and sales letters… especially the successful ones!
Once you gathered enough data about their demands, the next step you should do is…

Step 2: Channel Those Demands to Your Product or Service
Explain them, in great detail, how your product and service can help them achieve their sweetest dreams or solve their worst problem, how fast and easy it’ll be, etc.
Create a vivid mental picture in their mind of how wonderful it’ll feel to achieve their dreams as the result of using your product or service. Describe the benefits in great detail until they can “see and feel” the pleasures.

All right, by now your prospects should be so pumped-up they could head-butt their computer monitor if they don’t get their hands on anything you have to sell, right?
Not so fast…
You see, no matter how good you explain the benefits to them, no matter how great your claims are, if they don’t believe you, they’ll not respond…
So the last step is…

Step 3: Proof Your Claims
One of my favorite ways to do it is by using many specific testimonials.
Testimonials that can back your promises up are the best. Here’s how to get it: Ask your existing customers about their results from using your product (usually 1-2 months after they buy). Don’t just ask about what they think about it, ask them for specific results!
Sure, you might get less testimonials if you ask them to tell you their results, because most of your customers are very likely will never use your product at all after they buy. This is absolutely true if you’re selling information products such as ebooks, home study courses, etc.

So you can consider to ask for testimonials TWICE. The first one is asking for their opinion about your product, usually sent 1 or 2 weeks after they buy, then 1 or 2 months later, send them another email asking them for the specific results they get from using your product or service.

This time you educate them on how to write “killer” testimonials. Tell them you want their success story, give them some examples of good testimonials and describe what kind of testimonials you want to hear from them.

You can also motivate them to do it by offering some valuable bonuses for taking their time to send you their success stories.

Another way to proof your claims are by using pictures. For example, if you’re selling bodybuilding or weight loss products, using “before and after” pictures should be effective to proof your claims.

Bottom line, you should give your prospects as many reasons as possible to believe your claims or they won’t take your promises seriously!

If you follow this simple formula, you’ll make your sales message more emotionally appealing to your prospects and they’d be more excited to pay you for your products or services.
Closing the sale would be much easier !

Now this really is cool…….
It’s software that lets you fill-in-the-blanks, click a button and poof! You have an instant sales letter for your product or service.You get a sales letter nicely formatted on a webpage with a fully customized design when you’re finished.You can check it out at: http://getyourprofits.com/z/179/CD24226

I bet you can get a better job, start a more successful business, promote your group or organization with more success — or help your kids be more successful in life! Go here to learn how: http://getyourprofits.com/z/264/CD24226/

Best wishes,
David Looney
4514 Hidden Creek
San Antonio,Texas
dldude@hotmail.com
Main Website: http://www.daves-ecom-biz.com/

P.S. If you want to get a great deal of insight into creating and selling your own problem-solving info product, I have an inexpensive”gets-you-started” intro crash courses at: http://getyourprofits.com/z/271/CD24226/

Become A Persuasive Web Writer

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One major flaw I see with websites is that the owners don’t put much effort into their writing. This can make a HUGE difference in your sales, whether you’re an affiliate or you sell your own products.

The best web writing book I’ve ever read is a book called “Make Your Content Presell!.” PREselling is the process of building credibility through your writing and it’s especially important to learn if you are an affiliate (i.e. someone who refers another company’s products and earns commissions.)

This vital lesson is not emphasized enough and is a big reason why many people never learn to make money on the Net. It’s an excellent read.The best part…It’s free and you can download it
here: http://mycps.sitesell.com/dldude1220.html

P.S. If you want to get a great deal of insight into creating and selling your own problem-solving info product, I have an inexpensive”gets-you-started” intro crash courses at: http://getyourprofits.com/z/271/CD242226/

Clickbank Megga Mall is the “BEST” collection of all ClickBank has to offer! Just enter in your search and bring up the best items Clickbank has! Get your own Megga mall and get 50% plus commissions on great products….. take a look!http://tinyurl.com/voacb

Best wishes,
David Looney
4514 Hidden Creek
San Antonio,Texas
dldude@hotmail.com
Main Website: http://www.daves-ecom-biz.com/

Why Aren’t You Making a Ton of Cash as an Affiliate?

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5 keys to you becoming a successful affiliate:

1) HAS THE OWNER OF THE PROGRAM DONE HIS OR HER RESEARCH? Before you become an affiliate for someone, you want to know one major thing. You want to be very sure they’ve taken the time to test their whole sales process! Have they invested some of their own time and money into fine-tuning and improving their sales letter until it really converts visitors into buyers? Is their ordering process simple for your prospects to navigate? The last thing you want to do is spend a lot of your time and money to generate traffic to a sales letter that can’t sell its way out of a paper bag, right? One way to figure this out is to use a little common sense. How does the sales letter affect you? Is it professional? Does it suck you in? Do you find you can’t stop reading it because you just need to know how this product can help solve the problem it’s saying it can? Does it make you want to buy? The last thing you want to do to the lifeblood of your business (your prospects) is sell them “junky” stuff.

2) $25 MINIMUM You should pick a product that pays you at least $25 for each sale. Unless you become an affiliate for more than one product (we’ll touch on this point a little later), stick to the $25 as a minimum price point so you can take your advertising costs out and still make a profit.

3) FREE TO JOIN It must be free to join an affiliate program. If they are charging you to join, or require you to buy their product first, it’s not an affiliate marketing program.

4) WHERE TO FIND GOOD AFFILIATE PROGRAMS A great place to start is Clickbank. They have one of the largest affiliate marketing programs you can find. Just go to http://www.clickbank.com and get a clickbank ID. At Clickbank’s home page, go to “Earn Commissions” and search for products that fit you and your site. They are even ranked in order of popularity. That’s another sign of whether it’s a program worth your time. Another place you can go is http://www.lifetimecommissions.com . Amazon has a good affiliate marketing program. Go to http://www.amazon.com and click on “Join Associates” near the bottom of the page. You won’t get as much of a commission for each sale as you will from Clickbank or Lifetime Commissions but it does accumulate over time.

5) USE A CONTENT SITE The real key to being successful with affiliate marketing is to develop a good content based website and weave your affiliate links into all your content. You want to “pre-sell” your prospects rather than “sell” them. Leave the job of “selling” to the sales letter page you are transferring them to.

Your job is to provide your prospects with good, quality content regarding whatever they are interested in. Inside this information, when it’s relevant, just “recommend” that they click to an offer you honestly believe will be of immense help to them. Wouldn’t you rather have a friend recommend you something of value and allow you the time to consider whether it’s right for you rather than be “sold”? Everyone who visits your site feels the same so remember this.

We mentioned earlier that we’d discuss becoming an affiliate for more than one product and how it affects the minimum commission you’re willing to accept. If you put together a content site as we’re recommending, the $25 minimum isn’t as critical. Of course, you’d like the maximum, fair commission possible, but if you have 15 or so programs you’re recommending, you can offer quality products for less. If one of your products brings you $10-$15 in commission and you have some others paying you $25, $75 or more, you can see you’re averaging a good return over-all.
Why aren’t you making a ton of cash as an affiliate? Follow these 5 points and I see big profits in your future!

The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct… and it’s free! Go there now…..http://netwriting.sitesell.com/dldude1220.html

While there are numerous affiliate networks, Clickbank is one of my favorites! You can join free, search their extensive lists of affiliate sites, select those your interested in, put in your clickbank nickname into their link and promote that link! The typical commission is 50%!
Check it out now…..http://tinyurl.com/voacb

Have a great day!
David Looney
4514 Hidden Creek
San Antonio,Texasdldude@hotmail.com
Main Website: http://www.daves-ecom-biz.com/

Netwriting Masters Course

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Hi,
Want to sell more on the Net? Write better?

The power is in your words! Unfortunately, at least 98% of small business sites start “at the end”… the sale. Great Netwriting is actually far, far more than writing great sales copy. Before you write to sell, take an order, clear a credit card and ship a product… You need traffic. PREsold traffic. And sales copy does not do that. That is why effective Netwriting is really a two-step process… PREsell, then SELL. And that requires two different kinds of writing…
1) Write to PREsell.
2) Then, and only then, write to SELL.
The most important step (#1) has been virtually ignored by all who write about writing on the Net.

Now for the good news… you can do this. How? Take The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell — this itself is a reflection of that “starting-at-the-end” philosophy). And now for the best news of all… The Netwriting Masters Course is free. Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don’t need an English degree or literary genius to do it. You just need to follow the right process, the correct steps. And that requires you to make the critical offline-to-online business mindshift from “location, location, location” to… “Information, information, information!” Surfers on the Net are not looking for you or your business. People search for information, for solutions. So give them what they want. Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.
Create content that OVERdelivers what your visitors seek! Change the Process to Change the Results Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for… information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately. Wrong thinking… wrong process… no results! It’s like pushing a string. You have to pull instead… pull targeted visitors into your site, PREsell them… then, and only then, sell. Let’s boil it down to four simple steps…

1) Create the information that your prospective customers want.
2) Attract targeted traffic — win the Search Engine wars!
3) PREsell your visitors — build confidence (people buy from those they trust).
4) Convert traffic to dollars — sell (whatever that may be… hard goods, e-goods, services, even clicks on Google ads).

As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want… information. And write for two audiences, the Search Engine spiders and the humans. The 2% of small business owners, who succeed on the Net, build targeted, interested traffic first. They do this by providing the type of high value content that their visitors are searching for and that the Search Engines like. Next… these smart business owners PREsell (“warm up” their visitors) through excellent theme-based content that is related to the concept of their product or service (or the ones they represent). This type of content builds trust and an “open-to-buy” in their visitors’ minds. Then, and only then… the winning 2% introduce their benefit-focused sales copy to convert their “PREsold” visitors into enthusiastic customers. This is critical, so let’s repeat… Only after you attract targeted visitors and PREsell them, are you then ready to monetize!
To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales… or destroy all your good efforts if you write terrible sales copy). But sales copy only gets a chance to shine after your PREselling content gets the first three steps “right/write.”

The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct… and it’s free!
Join the “Top 1%” on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This “1-2” power strategy is the core to building traffic and earning income on the Net. Right thinking… right process… profitable results! You can do the same……go there now!
http://netwriting.sitesell.com/dldude1220.html

Best wishes,
David Looney
4514 Hidden Creek
San Antonio,Texasdldude@hotmail.com
Main Website: http://www.daves-ecom-biz.com/

P.S. If you want to get a great deal of insight into creating and selling your own problem-solving info product, I have an inexpensive”gets-you-started” intro crash courses at: http://getyourprofits.com/z/271/CD242226/

Clickbank Megga Mall is the “BEST” collection of all ClickBank has to offer! Just enter in your search and bring up the best items Clickbank has! Get your own Megga mall and get 50% plus commissions on great products….. take a look!
http://tinyurl.com/voacb

Cash Like Clock Work

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Hi,
If you want a lot more great strategies, methods, and tools to GET NEW CUSTOMERS, sell your stuff and mine the back end, you gotta lay your hands on the renowned Cash Like Clockwork System.

1. It’s the most in-depth, comprehensive, A to Z System in its class. That’s why it’s different
from everything else.
2. It has audio for your car, video to watch on TV,manuals to read in bed or at lunch.
3. It ain’t gonna be at the price it’s at now for much longer. I’m planning on more than doubling
the price before long.

To get your copy, go here: http://getyourprofits.com/z/265/CD24226/

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Push Button Sales Letters
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Now this really is cool!
It’s software that lets you fill-in-the-blanks, click a button and poof! You have an instant sales letter for your product or service.
You get a sales letter nicely formatted on a webpage with a fully customized design when you’re finished.
You can check it out at: http://getyourprofits.com/z/179/CD24226

*************************
Crash Course In Marketing
*************************
I bet you can get a better job, start a more successful business, promote your group or organization with more success — or help your kids be more successful in life!
Go here to learn how: http://getyourprofits.com/z/264/CD24226/

*******************************************************
Article: Exactly How I Got 2.8 Million Visitors (Step-By-Step)
*******************************************************
Go anywhere in the world.
Find 102 people who surf the ‘net in English.
One of them has been to Marlon Sanders’ web sites.
(Add that up and it’s 2.8 million true unique visitors.)
Think about this… Go out on a busy street anywhere in your City. 1 out of every 102 people you see there will have been to one of Marlon’s web sites — and you can do the same thing anywhere in the world, as long as you’re looking at people who surf the ‘net in English.
What do you care? Because first Marlon’s going to PROVE it to you.
Second, he’s going to show you step-by-step in detail, exactly, specifically how he did it.
No smoke and mirrors! Everything is revealed! No one has ever done this before. No one has revealed everything.
If you want to get more visitors to your web site, check this out now.
It’s definitely not the “same old, same old.”
Here’s the URL: http://dldude1220.marlonsand.hop.clickbank.net

Best wishes,
David Looney
4514 Hidden Creek
San Antonio,Texas
dldude@hotmail.com Main Website: http://www.daves-ecom-biz.com/

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